Meet the Makers: an immersive grain fed beef experience

In June, we brought the world of grain fed beef to life with an immersive experience like no other.

Hosted by the Australian Lot Feeders’ Association (ALFA) – the peak national body representing the Australian cattle feedlot industry – in collaboration with JBS Australia, Meat & Livestock Australia (MLA), and celebrity chef Adrian Richardson, Meet the Makers offered a behind-the-scenes look at the grain fed beef supply chain, from feedlot to plate. Designed to inform and inspire, the unique evening showcased the people, passion, and process behind Australia’s premium grain fed beef.